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I and Love and You Cat Food Review [Updated May 2023]: Made with Love for Cats

Holistic pet food brands have given traditional commercially available brands quite the competition. With pet parents becoming smarter consumers, and more options now available online and in stores, buyers can easily dissect every information about a pet food brand before feeding it to their pets.

One of the holistic brands gaining popularity these days is I and Love and You. We have created this 2023 I and Love and You cat food review of their top-rated pet foods you can find Amazon and Chewy websites. 

I and Love and You was launched by the Only Natural Pet food company in 2011. It was first introduced in Boulder, Colorado as a raw pet food brand. All of their products are manufactured in the US. Majority of their suppliers are in the US, while some ingredients are sourced in other countries such as Canada, Australia, New Zealand, as well as Brazil.

Before going any further, take a look at the company's short video clip.

I and Love and You Cat Food Review

Reviewed I and Love and You Cat Foods

1. I and Love and You Naked Essentials Chicken + Duck
2. I and Love and You Naked Essentials Indoor Health
3. I and Love and You Lovingly Simple Salmon + Sweet Potato
4. I and Love and You Nude Food Surf ‘N Chick
5. I and Love and You Whascally Wabbit Pate
6. I and Love and You Chicky-Da-Lish Stew
7. I and Love and You Variety Pack Canned Cat Food

All of I and Love and You cat food products are completely grain free. The ingredient list includes prebiotics and probiotics for healthy digestion. Their dry cat foods are divided into three lines: Naked Essentials, Lovingly Simple, and Nude Food.

Naked Essentials are grain free dry cat food made with real meat. Instead of fillers such as wheat, soy, corn or rice, the ingredient list includes lentils, chickpeas, and sweet potatoes. It also has no GMO protein or by-product meals. Made of 34% protein from real meat, Naked Essentials come in 4 variants.

Lovingly Simple is I and Love and You’s limited-ingredient dry food line. Made for cats with sensitive tummies, it is made with fewer ingredients that are allergy-friendly.

Nude Food is I and Love and You’s high-protein line enriched with superfoods such as coconut oil, flaxseed, and turmeric. This line comes in 2 variants.

These supplements are typically found in I and Love and You's dry food products’ ingredients: potassium chloride, choline chloride, niacin supplement, Vitamin E supplement, Vitamin A supplement, Vitamin D3 supplement, d-calcium pantothenate, riboflavin supplement, Vitamin B12 supplement, biotin, thiamin mononitrate, pyridoxine hydrochloride, menadione sodium bisulfate (source of Vitamin K), folic acid, zinc sulfate, ferrous sulfate, calcium carbonate, copper sulfate, manganese sulfate, sodium selenite, calcium iodate, dl-methionine, and taurine.

I and Love and You’s wet cat foods are called Cat Cans. They come in different protein sources and textures. Cat Cans come in two textures: paté and stew. Protein sources include chicken, salmon, rabbit, tuna, turkey, beef, as well as cod. The I and Love and You brand offers a total of 9 wet food variants.

These supplements enrich I and Love and You's wet cat food products: potassium chloride, choline chloride, zinc proteinate, iron proteinate, Vitamin E supplement, copper proteinate, manganese proteinate, sodium selenite, thiamine mononitrate, cobalt proteinate, niacin supplement, d-calcium pantothenate, Vitamin a supplement, riboflavin supplement, biotin, Vitamin b12 supplement, potassium iodide, pyridoxine hydrochloride, Vitamin d3 supplement, and folic acid.

I and Love and You – Naked Essentials Cat Food Review

Naked Essentials Chicken + Duck Dry Cat Food

This chicken and duck dry cat food has real chicken as its first ingredient. It is completely grain free and contains no by-product meals. The high-quality ingredient list also includes nutritious foods such as sweet potatoes, duck, dried beet pulp, and flaxseed. Naked Essentials has the Happy Tummeez prebiotics and probiotics to help support digestive health.

The first five ingredients in this I and Love and You dry cat food are chicken, chicken meal, turkey meal, chickpeas, and ground peas.

Guaranteed Analysis

Pros

Gentle on the tummy. Naked Essential Chicken + Duck has been great for cats who have sensitive stomachs. It does not give them stomach problems such as IBD or gas. Some cats who were previously prone to vomiting and diarrhea have had success with this dry food. They were able to keep the food down without upsetting their tummies.

Cats like it! This chicken + duck recipe from I and Love and You is quite popular with kitties. They enjoy the rich, meaty flavor and even ask for more.

Cons

Crumbly. A few customer reviews state that this dry cat food is slightly too crumbly.

Conclusion

I and Love and You’s Naked Essentials Chicken + Duck dry cat food is a high-quality product that is great for cats with sensitive stomachs. It is tasty, and cats enjoy their meals. The kibbles are small and easy to chew. However, they are also slightly too crumbly.

Naked Essentials Indoor Health Dry Cat Food

This dry food from I and Love and You is specially-formulated for the nutritional needs of indoor cats. It is designed to help your kitty get to a healthy weight, and be able to maintain it. Compared to other dry cat foods from this brand, this kibble has 15% less calories. Its first ingredient is chicken. It also has no grains, fillers; and artificial dyes, flavors, and preservatives. It is made extra tasty with real chicken, turkey, and chicken fat (preserved with mixed tocopherols).

The first five ingredients of Indoor Health are chicken, chicken meal, turkey meal, dried peas, and pea protein.

Guaranteed Analysis

Pros

Perfect bite-sized kibble. I and Love and You Naked Essentials Indoor Health comes in smaller-than-average kibbles. As it is easy to chew, this dry food is perfect for cats of all life stages.

Good for sensitive tummies. This is another recipe from the brand that received good reviews from owners of sensitive kitties. Their cats’ stomachs seem to agree with this kibble, and issues such as vomiting have improved.

Cons

Packaging. A few reviews state that this cat food needs to improve its packaging. The zip-top part of the bag appears flimsy and gets broken before the bag is even half-empty.

Conclusion

I and Love and You Naked Essentials Indoor Health is another cat food from the brand that has received good reviews for its positive effect on cats’ digestive health. It was received well by cats who have sensitive stomachs. I and Love and You’s Happy Tummeez prebiotics and probiotics formula seem to be working well for kitties.

I and Love and You – Lovingly Simple Cat Food Review

Lovingly Simple Salmon + Sweet Potato Dry Cat Food

I and Love and You Lovingly Simple Salmon + Sweet Potato recipe is a grain free dry cat food designed for sensitive kitties. It has fewer ingredients which means less chances of getting an allergic reaction.

The first ingredient is salmon. Made of real salmon, this kibble is packed with 36% protein. It is also enriched with omega 3 and 6 fatty acids from sunflower and fish oils for soft fur and healthy skin.

The first five ingredients in this I and Love and You dry food are salmon, menhaden fish meal, ground peas, salmon meal, and sunflower oil (preserved with mixed tocopherols).

Guaranteed Analysis

Pros

Healthier skin and coat. Many cats who were given Lovingly Simple Salmon + Sweet Potato have had a noticeable improvement in their skin and coat. Their coats are much softer and shinier than before.

Energetic kitties. According to some reviews, their cats seem to have more energy since being switched to this limited-ingredient kibble from I and Love and You. The cats feel better and are more inclined to be active.

Cons

Packaging. A select few comments from reviews state that they prefer a more environment-friendly packaging. Preferably, one that is recyclable.

Conclusion

Lovingly Simple salmon and sweet potatoes dry cat food has been great for cats who have been eating it regularly. Their skin and coats have improved, and they are more active and energetic. It is also easy on sensitive stomachs.

I and Love and You – Nude Food

Nude Food Surf ‘N Chick Dry Cat Food

I and Love and You Nude Food Surf ‘N Chick dry cat food offers premium high-protein kibble with 44% protein. The first ingredient is white fish. Instead of grains, healthy carbohydrates come from garbanzo beans, red lentils, and sweet potatoes. This nutritious kibble is enriched with superfoods such as flaxseeds, turmeric, and coconut oil.

The first five ingredients of this Nude Food are white fish, chicken meal, turkey meal, pea protein, and chicken fat (preserved with mixed tocopherols and citric acid).

Guaranteed Analysis

Pros

Visibly healthy kitties. I and Love and You Nude Food Surf ‘N Chick dry cat food has received such great reviews from cat parents. Their cats have shown overall good health on their skin and coats, to even their bloodwork results. Inflammation caused by allergens commonly found in dry cat foods are gone since switching to this Nude Food variant. Gastrointestinal issues have also been improved by this recipe.

Fresher litter boxes. This cat food is effective in decreasing the amount of stools in the litter box. The stools are also a lot less smelly.

Cons

New formula. A few reviews from fans of the previous recipe do not prefer the new formula. According to them, their cats seem to like it less.

Conclusion

This dry cat food is a highly recommended product. Rich in protein and highly nutritious superfoods, this has significantly improved the overall health of many cats. Many cat parents credit this recipe with resolving their pets’ gastrointestinal, liver, and even skin problems. For many cat owners, the price is definitely worth the health benefits.

I and Love and You – Wet Cat Food Review

Whascally Wabbit Paté

This I and Love and You cat cans product is made with whole meat, fruits, and vegetables. It has no grains and is rich in protein. The first ingredient is rabbit. Instead of grain fillers, it has nutritious spinach and cranberries. This paté contains no artificial colors, flavors, or preservatives.

The first five ingredients of this Cat Cans recipe are rabbit, beef broth, beef liver, cranberries, and spinach.

Guaranteed Analysis

Pros

Great for poultry-allergic cats. This wet cat food product has no chicken, turkey, or any poultry products. The primary protein source is rabbit. This I and Love and You kitty food has received good feedback from owners of poultry-sensitive kitties. Not only do they enjoy this paté’s flavor, but they also do not get any allergic reactions from it.

Good texture. Cats seem to enjoy the texture of I and Love and You Cat Cans Whascally Wabbit wet food. It is a soft and moist paté that is rich in protein from rabbit meat. It’s also extra tasty from the beef broth and beef liver. This is a tasty way to increase your cat’s hydration.

Cons

Beef. According to a handful of reviews, a few cat parents do not like the presence of beef in this canned food. The main protein source is rabbit, however, it does include beef broth as well as beef liver. We do recommend that owners of cats with specific food sensitivities check the ingredient list to ensure their cats’ safety.

Conclusion

Whascally Wabbit is overall a good product, especially for cats who are sensitive to poultry ingredients. Many owners of such cats have raved about the quality of this wet cat food, and the health benefits it gives to their kitties. While made of rabbit meat, the ingredients contain beef broth as well as liver. This product is not advisable for kitties allergic to beef.

Chicky Da Lish Stew

Chicky Da Lish wet cat food is a grain free stew that chicken fans are sure to love. Made with real chicken meat as its first ingredient, it contains no by-product meals. It has flaxseed and salmon oil that are rich in omega fatty acids for healthy skin and soft fur. This product does not contain carrageenan as a thickening agent.

The first five ingredients of this Chicky Da Lish Stew are chicken, chicken broth, vegetable broth, chicken liver, as well as dried egg whites.

Guaranteed Analysis

Pros

Tasty chicky! This stew is loved by so many kitties! Even picky ones like this product from I and Love and You. They seem to enjoy the rich chicken flavor, as well as the meaty chunks. They just enjoy the sauce, which makes it a great way to add moisture to their meals.

No nasty odor. Cat food in general come with smells not so appealing to human noses. This wet cat food does not smell bad at all. Many customers take this as an indication of high quality ingredients without fillers and artificial dyes, flavors, or preservatives.

Cons

Real fruits and vegetables. According to a few reviews from customers, this wet food product does not have as much nutritional value to a cat as it claims to have. While it is grain free, it does contain a fair amount of plant ingredients such as fruits and vegetables. Some cat owners who seek grain free food are expecting more protein than it provides.

Conclusion

Chicky Da Lish from I and Love and You is a tasty stew that many kitties are fans of. The first ingredient is real chicken meat. It is made even more flavorful with chicken broth. While there is no doubt that it includes only natural and safe ingredients, some cat owners expect more protein content from grain free cat food such as this product.

I and Love and You Variety Pack

Go ahead and get your can opener ready, because your beloved companion can't wait to have a taste of these I and Love and You variety pack canned goods! Product is made with whole meat plus real vegetables and fruits. These protein packed, grain free recipes will make your kitty adore you more – or at the very least stop giving you those looks of disapproval.

These products are loaded with the essential minerals, antioxidants and vitamins so your pet can have the perfect and balanced nutrition she needs plus the flavor she loves, may she be a kitten, adult or senior. Lastly, these pates are created with no artificial fillers, colors, flavoring, and no wheat or corn. They are gluten free and a safe product for your finicky feline.

Pros

Grain-free, gluten-free. All-natural recipes provide perfectly balanced nutrition with the wholesome goodness of real vegetables and fruits.

High quality protein. Real chicken, cod or turkey is the first ingredient for this product line for a natural boost of protein without any by-product meals, fillers or artificial flavors.

Full of nutrients. Products are fortified with vitamins, minerals and antioxidants, as well as omega 3 and 6 fatty acids for healthy skin and a shiny coat.

Cons

New formula. A few reviews from fans of the previous recipe do not prefer the new formula. According to them, their cats seem to like it less.

Price change. According to some, there was a sudden leap of pricing on this product. 

Conclusion

Overall, the variety pack is popular among cat pawrents. It is a wholesome and fairly nutritious treat with commendable moisture content. It is notable that this pack comes in four cans each of Chicken Me Out Pate, Oh My Cod! Pate, and Purrky Turkey Pate recipes.

Summary

I and Love and You is a great choice if you wish to go down the natural pet food path with your kitty. All of their products are grain free, so you can be assured that you are not paying for cat foods made up mostly of fillers and grains such as wheat, soy, corn, or rice.

When you read the ingredient list, you will find no artificial colors, flavors, or preservatives. Instead, you will find a long list of mineral and vitamin supplements. The main protein source is always meat. The brand does not make use of by-product meals.

While critics of the brand find that some of their products have too much carbohydrates, these carbs are actually from highly nutritious sources such as chickpeas, sweet potatoes, spinach, and lentils. The presence of superfoods in the Nude Food line’s ingredients has received a handful of criticisms as well. While they are not harmful, some feel that they offer no nutritional value to feline health.

On the other hand, the superfood-rich Nude Food brand has also received excellent feedback from owners of previously sick kitties. They have seen significant improvement on their pets’ overall health, appearance, and even on one cat’s bloodwork results. This makes it the best cat food possible for these kitties.

Overall, I and Love and You is a highly-recommended brand of cat food. If you are looking for protein-rich recipes and impeccable quality of ingredients, this may be worth the slightly higher price point of the brand. If your finicky feline happens to like any of their many product options, you can rest assured that they are eating nutritious food without harmful chemicals.

Have I and Love and You cat foods ever been recalled?

NO. No cat food products from the I and Love and You brand has ever been recalled.

Is i and love and you cat food a good brand?

The best cat food should keep cats active. Moreover, it should have a taste they love. Any high-quality food must emphasize protein in the foreground and should not contain inferior fillers, artificial additives, or ingredients that are toxic to cats. And the ILY brand delivers that.

Do cats get bored of eating the same food?

Just like people, cats and dogs get bored with the same food day in and day out. Cats and dogs that eat the same food for an extended period of time often develop allergies to one or more of the ingredients in their food. Varying their diet prevents the body from being overexposed to potential allergens.

Why do cats never finish their food?

A reason why cats tend to leave some food behind in their bowl is that their whiskers are simply too sensitive to be burrowing through a narrow bowl of food. If the whiskers fit, they will fit, but pressure on those whiskers means they are in danger of getting stuck.